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Hotel Real Estate: A Growing Sector, an Investment Opportunity

The Italian hotel real estate market is experiencing an unprecedented phase of expansion. After years of uncertainty, the sector has regained momentum and established itself as one of the most attractive segments in the entire real estate industry.

author: Internal Editorial Team
22-09-2025
5 mins to read

The Italian hotel real estate market is experiencing an unprecedented phase of expansion. After years of uncertainty, the sector has regained momentum and positioned itself as one of the most attractive segments in the entire real estate industry.

In 2024, investments exceeded €2.2 billion, marking a 50% increase compared to 2023, and forecasts for 2025 confidently point toward the €3 billion threshold. This was highlighted by an analysis conducted by a leading independent research institute in the sector.

This result is not just a record, but a true turning point for those who view hospitality as an opportunity for asset diversification. For both private and institutional investors, this is the moment to position themselves in a sector undergoing a historic revival.

The hotel real estate boom: data and prospects

The market’s growth pace is not coincidental, but supported by structural factors:

Recovery of international tourism: Italy has surpassed pre-pandemic levels, confirming its place among the world’s top five destinations for visitor flows.
Attractiveness of art cities: hubs such as Milan, Rome, Florence, and Venice continue to draw investments, but secondary cities and luxury seaside destinations are also emerging.
Luxury and upper-upscale segments on the rise: over the past 18 months, they absorbed around 60% of investments, equal to more than €2.3 billion.

These figures reveal a vibrant market, where demand focuses on high-quality assets in strategic locations, but also leaves significant room for properties to be redeveloped and relaunched.

Why it pays to invest today

This is a particularly favorable moment to invest in the sector for several reasons:

Record capital inflows: investment volumes show steady growth, with further expansion expected in 2025.
Asset valorization: outdated or underutilized hotel structures can be transformed into profitable projects, with significant potential for appreciation.
Diversification: hotel real estate is a distinct category from residential and commercial, with its own dynamics that allow for portfolio balancing.
Internationalization: Italian assets continue to attract foreign funds and global investors, offering opportunities even for those seeking to position themselves as partners or intermediaries.

Property categories available on Gobidreal.it

Those wishing to invest can find real opportunities on Gobidreal.it, the platform dedicated to real estate asset sales. Among the most relevant categories for the hotel sector are:

Hotels and resorts: large hospitality complexes and boutique properties in high-demand tourist areas.
Farmhouses and country houses: perfect for tapping into experiential and food-and-wine tourism.
Thermal complexes and wellness centers: a fast-growing sector fueled by rising demand for well-being.
Tourist residences and apartments in art cities: ideal for business travel and short stays.
Buildable land: opportunities to develop new hotel facilities in emerging areas.

This variety allows investors to tailor their investments according to their risk profile and return objectives.

Expanding segments and geographies

Market analysis clearly shows that growth is not uniform, but driven by specific hubs:

Luxury and upper-upscale: the premium segment is the main driver, with investors willing to bet on exclusive locations.
Major cities: Milan, Rome, Florence, and Venice remain the most attractive destinations, thanks to events, business, and international tourism.
Emerging destinations: lakes, central-southern coasts, and luxury seaside resorts are expanding, where demand often outstrips supply.

For investors, this means being able to choose between consolidated areas and emerging markets, balancing risks and opportunities.

New tourism trends driving the sector

Traveler preferences are directly influencing the value of hotel properties. Some key trends:

Experiential tourism: farmhouses and nature-immersed properties are increasingly in demand.
Wellness and personal care: resorts with spas and thermal complexes are experiencing growing demand.
Business travel and urban tourism: residences and tourist apartments in strategic cities ensure year-round occupancy.
Sustainability: investors favor properties that can be redeveloped or already certified green, capable of attracting international clientele.

Investing through online real estate auctions

An additional advantage for those wishing to enter the hotel sector is the opportunity offered by online real estate auctions.

This channel allows investors to:

Purchase properties at competitive prices compared to the open market.
Access a wide range of assets, from resorts to farmhouses.
Manage the process transparently and digitally, with efficiency and speed.

Auctions represent a concrete tool to secure high-potential properties at a time of strong demand.

Opportunities and challenges

Like any investment, acquiring hotel properties comes with opportunities and challenges.

Among the opportunities: higher returns compared to other real estate categories, the possibility of conversion and value enhancement, and, not least, favorable long-term market trends.

The hotel real estate boom in Italy is a structural phenomenon, not just a temporary upswing. The numbers are clear: over €2.2 billion invested in 2024 and a €3 billion forecast for 2025.

For investors, this means entering a rapidly growing sector, with the chance to diversify portfolios and generate solid long-term returns.

On Gobidreal.it, it is already possible to explore real opportunities in hotels, resorts, farmhouses, thermal complexes, and urban properties, fully seizing the potential of a market that is redefining the future of hospitality in Italy.

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